About Reena

Reena Ngauv is a leader with a rare combination of creative depth and project management. She has over 15 years of experience in UX, web, and graphic design. In her strategic design work, she has interfaced with high-level stakeholders and customers and is adept at presenting complex information to different audiences. Able to see the bigger picture, she helps businesses adjust their internal processes to support app launches.

Reena attributes her adaptability to her childhood of living in many different places. She’s flexible in the midst of change, comfortable making decisions, and empathetic.

Reena is also the creator of an educational board game called ZQUALS that develops math skills in kids 8+. In her time off, she channels her inner child to make her two daughters and husband laugh at her very punny jokes. Find out more about ZQUALS at the links below:
Zqualsgame.com
CreativeRebelTeacher.gumroad.com
TeachersPayTeachers.com/Store/Creative-Rebel-Teacher
TheGameCrafter.com/games/Zquals

A snapshot of my work process.

Let’s Talk

First, I talk to consultants within the company about where improvements need to be made. I take those business requirements into account in my thinking process. What makes the company tick? What are customers looking for? What are competitors in the industry doing? Where is the company leading, and where does the company need to improve? This will help me gauge your priorities when we set goals for the project.

Next, I Present My Recommendations

I spend some time drawing up ideas of how to restructure the product. Guided by the research of ways others in the industry have structured their products, I sketch wireframes. Eventually, I narrow down my ideas to a few basic modules with a couple of variations. I clean up my wireframes in and present them to the team. A few discussions later, as a team, we have refined the wireframes even more and I am now ready to present my recommendations to the stakeholders to get buy-in on the start of the product design.

Fantastic! We’ve got buy-in from the stakeholders.
Let’s Gauge Where We Are At So That Later We Can Measure Our Progress

I research what is and isn’t working in the current product. I direct the team to record interactions on the relevant parts of the product. After analyzing the recordings, I write down my observations. Detailed observations go into a spreadsheet and a high-level write-up goes into the project management files for team reference. These observations prove useful for making decisions later in the iteration phase.

Research Done!
Time to Bring Those Wireframes to Life

I work with the dev team and brief them on the project progress thus far. I make them aware of the business logic behind certain decisions how information about the products should be represented to the public. Together, we walk through the wireframes and discuss what’s feasible in the platform. We discuss what’s reasonable dev time, what could be easier to implement in a different way, where we could be more flexible due to the constraints of the environment and dev hours. I work in tandem with the dev team to provide the assets needed to create a first draft of the product. From there we collaborate and iterate the design to its final state. After lots of feedback from the team, we land on a product that’s close to launch.

We’ve created something!
Let’s Test It

It’s best to test a product before it launches. I schedule user-testing with industry professionals. I spend some time writing up some questions and tasks for the user testing session. On test days, I run the user testing session and talk the industry professional through the list of tasks. I write up my observations and put them online in the project management files for group review.

Now that we’ve tested it with real people, let’s make a few more tweaks.
OK LAUNCH!

Using observations from the user testing, and discussions with the team, and I suggest tweaks to the dev team. After the final check and run-through, we are ready to launch.

What Others Have Said About My Work

Reena is not only a talented and creative designer, but a strong leader and thinker. She looks at her work with a “big picture” orientation – making sure it looks great and communicates the design imperatives. She’s confident enough to speak up and offer ideas that will bring clarity to the message and help it come across in an easily understandable, visually appealing way. I love working with her because I know her work invariably makes my work look better!

Reena is very easy to work with and is able to jump into a project quickly and efficiently. I am very impressed by her graphic skills as well as her ability to deliver quality work in a reasonable timeframe that is both highly creative and professional.

Reena is an excellent designer that is always ready to go the extra mile to get the project done. Within her first few weeks with us Reena was handed an extremely urgent project with a short deadline that involved working with several internal business units and external vendors. Reena ran with the project and fully delivered all necessary assets to all parties quickly and on deadline. She is a great addition to any team and will be missed!

Reena is awesome; she has the rare combination of creative depth and project management. In other words, not only is she creative – but she also delivers to your expectations. I highly endorse Reena.

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